A Brand That Aligns With Your Customers' Perceptions
Brand positioning, key messaging frameworks, and storytelling that makes you the obvious choice. The foundation for all your marketing.
Why Positioning Matters
Your competitors sound just like you. Generic messaging. No clear differentiation. Prospects can't see why they should choose you, so they default to price.
- Website messaging could be copy-pasted from competitors
- Can't clearly explain your unique value
- Losing deals to 'cheaper' alternatives
- Marketing feels disconnected and random
- Different team members describe the company differently
Strategy First, Content Second
We start with positioning, who you serve, what makes you different, why buyers should choose you. Then we amplify that through strategic content: SEO blogs, LinkedIn posts, newsletters.
Positioning Drives Everything
We don't create content before nailing your messaging. First: positioning workshop. Then: content that reinforces it.
SEO + Social Together
Blog content optimized for SEO brings cold traffic. Social media amplifies and engages warm audience. Newsletter nurtures toward meetings.
Storytelling, Not Sales Pitches
We write stories showcasing your value without sounding like brochures. Client success, lessons learned, frameworks that help prospects.
Complete Brand & Content Package
Brand Positioning (Weeks 1-3)
- Customer interviews (5-10 of your best clients)
- Competitive analysis & market gaps
- Positioning framework (ICP, differentiation, value props)
- Messaging for website, sales, marketing
Content Strategy (Week 3-4)
- Content audit & competitive analysis
- 3-5 content pillars (your expertise areas)
- Keyword research for SEO
- 90-day editorial calendar
Content Creation (Ongoing)
- 1-2 blog posts per week (SEO-optimized)
- LinkedIn posts (3-5/week for executives)
- Newsletter strategy (weekly or bi-weekly)
- Lead magnets (ebooks, templates, guides)
Distribution & SEO
- On-page SEO optimization
- Social media amplification
- Email marketing campaigns
- Performance tracking
Is This Right for Your Business?
This is perfect if you:
- Competitors sound just like you
- Can't clearly articulate your difference
- Launching or rebranding
- Building marketing on shaky foundations
This isn't for you if:
- Need leads this week (strategy takes time)
- Not ready to invest in foundations
- Not ready to invest in quality
What to Expect
Clear positioning + consistent content = inbound leads. Prospects find you when searching solutions. They trust you before the first call. Sales cycles shrink. Pricing power increases.
Prospects who find you through content are pre-educated and trust your expertise.
Content compounds. A blog post from 6 months ago still drives traffic. Cost per lead drops as organic grows.
When prospects Google problems and find your content, you become the trusted expert.
Frequently Asked Questions
SEO takes 3-6 months. Social engagement in weeks. First meaningful inbound leads by Month 3-4.
No. You provide expertise (30-60 min interviews/month), we write everything. Review takes 15-30 min per piece.
Positioning without content is wasted, nobody sees it. Content without positioning is noise. Together, they compound.
We complement them. Your team stays focused on execution (ads, events, CRM). We bring positioning, messaging, and content strategy.
Ready to Build a Brand That Stands Out?
Book an initial consultation with a senior strategist.