Social Media Marketing Give your audience a reason to pay attention.

Social media strategy, content and paid campaigns for LinkedIn, Facebook and Instagram. We help your business choose the right channels, build a recognisable presence and turn attention into useful action.

Choose the channel around the customer.

The right mix depends on who buys, what they need to see and how they make a decision. We can work on one channel or connect several around the same offer.

LinkedIn marketing

Company pages, expert content and professional audiences. Personal branding and ghostwriting are useful options when the people behind the business help establish trust.

Facebook marketing & Facebook Ads

Page content, service stories and paid campaigns that connect your offer with relevant audiences. A practical route for local services, established communities and consumer-facing offers.

Instagram marketing & Instagram Ads

Visual content, carousels, Stories and short video built around your products, services and customer questions. Organic publishing and paid promotion each have a defined role.

Content that explains what makes you worth choosing.

We develop an editorial plan from your offer, customer questions and available proof. Copy and creative are adapted to each platform, with an approval process your team can maintain.

01

Strategy & planning

Audience priorities, editorial themes, channel roles and a workable publishing calendar.

02

Content production

Post copy, visuals, carousels and video briefs built from your material and the production scope agreed together.

03

Publishing & response

A publishing rhythm, clear ownership of comments and messages, and a route for enquiries to reach the right person.

Meta Ads: Facebook Ads and Instagram Ads.

Paid social can introduce an offer, support a launch or bring interested visitors back. We plan Facebook Ads and Instagram Ads as part of a Meta Ads campaign, choosing placements and creative around the audience and objective.

The work covers campaign structure, audience hypotheses, copy and creative testing, landing pages and conversion measurement. LinkedIn Ads can complement this when professional context matters. Media spend and production scope are agreed separately from management fees.

We define the desired action before launch: an enquiry, purchase, booking or another measurable step. Results depend on the offer, budget, audience and follow-up.

Let’s choose the right social media plan for your business.

Tell us what you sell, who you need to reach and what your current social presence is missing.

BenjaminBenjaminStrategy & B2B acquisition
Schedule a call

LINKEDIN · PERSONAL BRANDING

Personal branding. A person worth listening to.

A company explains what it does. Its founder can explain why it matters. For Gilles at Réseau Tubulure, we built content around his career change and the expertise behind his plumbing business.

Gilles working with plumbing pipes, in the original Réseau Tubulure LinkedIn founder story
Gilles · Réseau Tubulure · LinkedIn founder storyOpen the original capture
LinkedInRéseau Tubulure
Réseau Tubulure LinkedIn company post about diagnosing a water leak in Paris
Original client post. Open the capture to read it at full size.

Company content · LinkedIn

One example: a plumbing business on LinkedIn.

For Réseau Tubulure, founder storytelling and company content made the work behind the service easier to understand. This is an example of our LinkedIn work, not a claimed result for Facebook or Instagram campaigns.

Read the Réseau Tubulure case

From a clear brief to a campaign you can learn from.

01

Define

Agree the audience, business goal, channels, budget and what counts as a useful response.

02

Prepare

Build the content plan, creative, landing experience and measurement setup. Your team approves the materials.

03

Publish & test

Launch the agreed content and campaigns. Review audience response, creative performance and enquiry quality.

04

Improve

Use the findings to adjust messages, spend and the next content cycle. Keep sales feedback connected to campaign decisions.

For businesses with an offer to make visible.

B2B companies, professional services, local businesses and brands can need different social media approaches. DTC and B2B2C projects can also fit when the audience, product and buying journey are clear.

Before we start

Experience across industries

Explore the markets, work and deliverables behind our projects. Each case explains the services actually delivered.

Explore pricing and the ROI calculator →

Schedule a call.

Tell us about your business and what you want to change. We’ll review your message and arrange a time to talk.

BenjaminBenjaminStrategy & B2B acquisition

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