Wellness & cosmetic brands · Thailand

Helping a red light therapy company enter the Thai market.

ZenGlow needed to put a new device in front of the right buyers across Southeast Asia — before the market became crowded.

Let’s talk See the case

3Segments

5,000+Establishments identified

6%Reply rate

60%Positive replies

DozensQualified meetings
in under 3 months

The challenge

The product was ready. The route to a buyer was not.

ZenGlow had the device and a Bangkok showroom. What it did not have was a clear view of who could buy it, who held the budget, and what reason each audience needed to hear first.

Red light therapy device in a wellness setting

The people behind the market

Three buyers.
Three reasons to care.

We started with the buyer, not the message. The same device solves a different commercial problem for each of them.

A red light therapy treatment in progress

Medical buyer

Aesthetic and dermatology clinics. Clinical results and protocols; the owner decides.

Wellness buyer

Spas and beauty centres. A stronger treatment menu and guest experience; the owner or manager decides.

Hotels buyer

Hotels and resorts. Standards, volume and group approval; the property and head office both matter.

What we did

Reach the buyer with a reason to reply.

We identified more than 5,000 establishments, mapped 10,000 decision makers, and ran different LinkedIn and email campaigns for clinics, spas and hotel groups. ZenGlow then had a CRM and sales process ready for the replies.