AI SEARCH SURFACEGoogle AI Search
Inspect search eligibility, generated answers and cited pages. Observe Gemini separately from Google Search.
Platform documentationAEO · AI Search Optimization Be part of the answer when buyers ask.
We help make your expertise, offer and proof easier to find, understand and reference when buyers research their options with AI.
AI search replayIllustrative simulation
Google AI Mode
Gemini✺ ChatGPT
Perplexity GeminiAsk Gemini
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WHAT WE OBSERVE
Which sources appear, what the answer leaves out, and whether the business has a credible place in the conversation.
Observe visibility Align source material Test real questions Connect learning to the business
A DIFFERENT SEARCH ENVIRONMENT
AI search does not replace SEO.
It changes the research journey.
Google remains essential for capturing intent. But AI assistants can now frame a category, summarise a market and suggest options before someone visits a website.
Our AEO offer focuses on your buyers in AI interfaces: the answers they receive, the sources cited and the evidence to strengthen. It has its own deliverables and monitoring, while sharing the technical foundations of SEO.
AI SEARCH SURFACEChatGPT
Check OAI-SearchBot access, sample buyer questions and review citations. Search access is independent of GPTBot training permissions.
Platform documentationAI SEARCH SURFACEPerplexity
Check PerplexityBot access and the sources cited for your buyer questions. Observe which evidence supports each answer.
Platform documentationTHE AI ANSWER MAP
Visibility is not a ranking.
It is a chain of evidence.
We map how a question is answered today, what sources shape the response and where your business has a credible role to play.
01Buyer question
The language people use when researching a problem.
02Available sources
Sites, reviews, articles, communities and first-party proof.
03AI response
How the market, options and evidence are represented.
04Buyer shortlist
What they understand, trust and investigate next.
Important
No agency can promise an inclusion or citation in an AI answer. The work is about strengthening the evidence, relevance and consistency that make a useful reference more likely over time.
WHAT WE WORK ON
A plan your team can put to work.
Start with the pages that should help a buyer choose you. We agree on the market, language and service before deciding what to fix or write.
An AI answer and source audit
A dated sample of buyer questions across agreed assistants, with the answers, brands and sources observed. We investigate gaps in the cited material and technical access, then prioritise actions by commercial relevance.
A buyer-question map
Questions collected from your sales conversations: who the offer fits, what is included, what it needs from the client, and how to compare alternatives. Each question has a home on an existing page or a justified new resource.
An evidence and editing brief
A working inventory of approved case details, expert input, screenshots and sources. We turn the strongest material into clear explanations, with context and limits attached to every result.
A measurement baseline
The pages and questions observed, market and language, dated source captures, and a record of changes. We review search visibility alongside enquiries and CRM qualification, keeping observations separate from attributable results.
THE PROOF LAYER
Useful answers need something solid behind them.
A clear service page matters. So do original examples, named expertise, accurately structured facts, quality references, independent reviews and information that agrees across your web presence.
We do not manufacture authority. We identify the proof you already have, find what is missing and help turn it into material a buyer can check.
Evidence inventoryExample
1Service expertiseClear offer and scope
2Original insightA point of view worth referencing
3Proof of deliveryCase details, outcomes, client context
4Third-party signalsReviews, mentions, trusted publications
5Entity consistencyThe same business facts across the web
Structured, usable and genuinely helpful
Start from work a buyer can inspect.
These projects illustrate source material we can develop. They are not claims of AI rankings or citations.
YPN Accounting
An accounting firm's identity, website and acquisition work in Bangkok: explain the audience, the intervention and the client context.
Réseau Tubulure
A plumbing business's positioning, founder story and LinkedIn content: show how technical expertise becomes understandable to its buyers.
Motorsport research
A prospect research delivery: explain the targeting and deliverable without presenting a list of contacts as meetings or sales.
What do your buyers ask?
Let’s identify the questions that matter to your market and the evidence your business can bring to the answer.
BenjaminStrategy & B2B acquisitionEXPERIMENT PROTOCOL
Learn from patterns, not screenshots.
AI responses vary by prompt, location, account and time. A useful programme needs a repeatable observation method and a realistic view of attribution.
- 01
Choose questions that affect revenue
Start with service, comparison, problem and validation prompts close to an actual buying journey.
- 02
Record the starting point
Capture answers, cited sources, competitors, omissions and the way each engine frames the category.
- 03
Strengthen the evidence
Improve the pages, expert material and off-site signals that give the answer something reliable to work with.
- 04
Test, learn and adjust
Re-run a consistent prompt set over time. Look for patterns—not one favourable answer on one day.
TOOLS, NOT THE STRATEGY
We measure what we can.
We do not invent certainty.
Search, analytics and crawling tools give us facts. Prompt monitoring shows us useful signals. Sales conversations tell us whether visibility is becoming commercial interest.
Search ConsoleFirst-party search evidence
GA4 & GTMBehaviour and conversion context
SemrushCompetitive search landscapeThree views of performance.
Google's generative AI performance report provides impressions by page, country and device when available. We keep those observations distinct from website visits and qualified enquiries, and from controlled prompt samples on other assistants. A missing report is not evidence of zero visibility.
We also check the property's generative AI inclusion setting in Search Console. Crawl access and inclusion are separate checks; the setting can be inherited from a parent property.
Before starting an AEO project
What do AEO and GEO mean in this service?
AEO means Answer Engine Optimization; GEO means Generative Engine Optimization. We use these terms for work on discovery through generated answers, with a shared SEO foundation and an observation method specific to each platform.
What do you need from our team?
Your priority services and markets, recurring buyer questions, approved client examples and access to the relevant search and analytics reports. We agree on who validates technical and commercial statements before publishing them.
Can you guarantee that an assistant will recommend us?
No. We commit to the agreed audit, content and implementation work. We document what changes and what we observe; we do not sell a guaranteed recommendation or turn a single prompt result into a performance claim.
CONNECTED WORK
AI Search Optimization works best when the foundations are real.
IS THIS A GOOD FIT?
Start with the questions your buyers already ask.
- Your buyers have a complex research and comparison process.
- You have useful expertise or proof that is not yet easy to find.
- You want to understand the emerging search landscape without chasing hype.
- You can invest in stronger source material, not just a dashboard.
LET’S TALK
Every market has different questions.
Let’s build the right strategy around your buyers, evidence and emerging search opportunities.
Experience across industries
Explore the markets, work and deliverables behind our projects. Each case explains the services actually delivered.
Explore pricing and the ROI calculator →Schedule a call.
Tell us about your business and what you want to change. We’ll review your message and arrange a time to talk.
BenjaminStrategy & B2B acquisition