Bangkok skyline in black and white, with LinkedIn and email outreach illustrated across the city

B2B Lead Generation We find your next deal.
You close it.

We find the right prospects, start relevant conversations through email and LinkedIn, and book qualified meetings in your calendar.

Reach decision-makers. Start real conversations.Email + LinkedIn. No ad budget needed.

How we build your campaign

The right companies.
The right people.

Not just a list of names. We research your market, find the right decision-makers and build a prospect list around the companies you actually want to work with.

Prospect workspaceSample campaign S
Find your next conversation.People who fit your market — and your offer.
Saved view
Fictional prospects. Select a name to preview their record.
NameCompanyJob titleEmail statusLocation
Company ABusiness servicesHead of People VerifiedHong Kong
Company BSoftware & ITHead of People VerifiedHong Kong
Company CLogisticsHead of People VerifiedHong Kong
Company DProfessional servicesHead of People VerifiedHong Kong
Company EManufacturingHead of People VerifiedHong Kong
Contact details checked5 sample records
AMAlex M.Head of People

Company A·51–200 employees

contact@example.com Verified
A reason to reach outLeads employee benefits for a growing team.
Relevant companies.
The right decision-makers.
Explore the segments and select a contact.Reconstructed interface · fictional data

Start with a market you can actually reach.

We define your ideal customer profile (ICP) by country, industry, company size and buying situation. Then we check the addressable market and prioritise the segments worth testing first.

What you getA prioritised market map, with clear inclusion and exclusion criteria.
A closer look

Existing customers, active deals, competitors and unsuitable accounts are excluded before outreach.

Market shortlistICP research

Where do we start?

Which companies fit?

Professional services Technology Logistics
51–200 employeesTeams with employee-benefit needs
Your first research segmentHong Kong · growing B2B companies
Illustrative workflow · fictional company and contact data

Our toolkit

Selected around your campaign. Connected to your workflow.

  • ApolloProspect research
  • ClayData enrichment
  • DropcontactContact verification
  • SmartleadEmail campaigns
  • lemlistOutreach sequences
  • LinkedInProfessional outreach
  • GmailMailboxes
  • OutlookMailboxes

Email deliverability

A good message needs
a way into the inbox.

Behind the campaign: verified contact data, authenticated sending domains and controlled sending volumes. We monitor delivery signals and adjust the setup as the campaign runs.

Sending setup
Your outreach teamMailboxes connected
Verified contacts Gradual sending
Sending planControlled ramp-up, not a sudden blast.
Built on a trusted
sending setup.
SPFAuthorised sender
DKIMSigned messages
DMARCDomain alignment
Authentication checks
Monitor. Adjust. Repeat.
Delivery signalsBounces & provider responses
Sender reputationComplaints & domain health
Campaign adjustmentsVolume, targeting & follow-up
Illustrative sending workflow.Authentication supports delivery; it does not guarantee inbox placement.

Check the data. Verify addresses and remove unsuitable contacts before sending.

Prepare the infrastructure. Configure SPF, DKIM and DMARC for your sending setup.

Keep an eye on the signals. Review bounces, complaints and reputation. Honour opt-outs.

Aligned with email-provider guidance ↗

Inside the outreach

A short email.
A specific reason to reply.

One offer can need several approaches. Here, team size and location change both the buyer and the opening question.

Why this approach works
Why this question?

A renewal date creates a reason to talk. The message asks about timing instead of assuming that the company wants to switch.

Why this next step?

A comparison is an easier first step than asking for a sales meeting immediately.

To: HR / benefits lead · Hong KongSubject: Your team’s medical cover

Hi there,

When is your team’s medical insurance due for renewal?

We can provide a free comparison of your current group plan and alternative cover.

Would a side-by-side comparison of benefits and premiums be useful?

The advisory team

Adapted from a campaign proposal. These are illustrative drafts, not screenshots of sent emails. Client and contact details are omitted.

One conversation. Across channels.Example sequence
First touchA relevant emailStart with their situation.
Another way inConnect on LinkedInKeep the context, not the pitch.
A useful follow-upGive a reason to replyA question, insight or comparison.
A reply stops the sequence. A person takes over.No paid ads.
AI-generated illustration of an international business meeting at dusk with Bangkok's MahaNakhon skyline behind

What your sales team receives

More than a name
in the calendar.

Your team should know why the prospect agreed to talk, what has already been discussed and what still needs to be qualified.

  • A company and contact that match agreed criteria.
  • The conversation, buying context and open questions.
  • A meeting or next action, with a clear owner.

We open and qualify the conversation. Your team takes it forward to discovery, proposal and sale.

See a handover example
Qualified conversationGroup medical cover
Company fit
Hong Kong · 50+ employees
Buyer
HR / employee benefits lead
Interest
Compare the current group plan with alternative cover.
To confirm
Renewal date, current benefits and decision process.
Next step
Introductory call with the client’s advisor. Conversation and notes attached.
Owner assigned · ready for sales follow-up

Illustrative handover record · no real prospect data.

Need help with CRM & sales follow-up? →

Case brief · Motorsport

Prospect research for motorsport coaching.

Future Management wanted a systematic way to approach promising drivers across different championships. We started with race-result sources, researched the drivers and built a contact strategy for Instagram direct messages.

Future Management1,000+

Promising drivers identified. Prospect list and Instagram contact strategy delivered.

  1. 01

    Race-result sources

    Use FIA, WSK and other championship standings as research sources.

  2. 02

    Driver research

    Consolidate drivers across sources, remove duplicates and prioritise performance and participation signals.

  3. 03

    Instagram contact strategy

    Structure an approach through direct messages.

Read the Future Management case →

Every sales challenge is different.

Let’s build the right outreach strategy around your market, sales cycle and objectives.

BenjaminBenjaminStrategy & B2B acquisition
Schedule a call

Explore B2B lead generation pricing and calculate your ROI →

Plan your 2026 campaign

Your first three months.

We agree on target segments and qualified-meeting criteria before launch. Then we test messages, review replies and refine the campaign around your sales team’s feedback.

  1. Month 1

    Prepare & launch

    Agree segments, qualify the data, prepare mailboxes and approve the first messages.

  2. Month 2

    Conversations & meetings

    Test angles, handle replies and move qualified interest towards a meeting or useful next step.

  3. Month 3

    Optimise & scale what works

    Review opportunities and sales feedback. Decide what to refine, expand or stop.

Indicative campaign plan. Launch timing and outcomes depend on readiness, market and offer.

Before we start

The practical questions.

Based in Bangkok, working with companies reaching buyers across Southeast Asia and Europe.

Explore brand strategy & market research →
What is included in your B2B lead generation service?

Market and ICP definition, prospect research, contact enrichment, messaging, cold email and LinkedIn outreach where relevant, reply handling, lead qualification and sales handover. We agree the channels, meeting-booking responsibilities and reporting with you before launch.

Do we need an advertising budget?

No paid media budget is required for this outreach service. We reach selected prospects through direct email, organic LinkedIn messages and coordinated follow-up, supported by automation. Your budget covers the research, tools, setup and campaign management agreed in the scope—not ad impressions or paid clicks. Paid campaigns can complement the approach when relevant, but they are not a prerequisite.

What counts as a qualified meeting?

We agree the criteria with you: a company in your target market, a relevant person, a business need worth discussing and an agreed next step. A positive reply is not automatically a meeting, and a booked meeting is not automatically a sale.

How many meetings can we expect, and when?

That depends on your addressable market, offer, buying cycle and qualification criteria. We set a working target after reviewing those factors, then refine it with campaign data. The initial three-month plan moves from preparation and testing to a review of conversations, meetings and sales opportunities; it is not a fixed-volume guarantee.

Can you reach a niche market or a complex buying committee?

Yes. We start with the market and the buying process, not a generic database export. Company directories, industry sources and professional data help us build specific segments and identify the people who use, influence and approve a purchase. Very small markets may need a more selective, account-by-account approach.

How do you manage email deliverability?

We plan the sending setup, configure authentication such as SPF, DKIM and DMARC, verify contact data and monitor bounces and sending reputation. Sending volumes are adjusted to the setup and campaign signals. Opt-outs are honoured. No setup can guarantee inbox placement or remove every reputation risk.

Will you work with our existing sales team and CRM?

Yes. We agree qualification criteria, ownership and a handover format with your team. Relevant conversations arrive with context and next steps, while your salespeople handle discovery, proposals and closing. If you need help structuring the CRM or sales follow-up, we can scope that alongside the campaign.

Our reference

Look what we’ve done for other industries.

All case studies →

Let’s talk.

Tell us what you sell, which market you want to reach and who your ideal clients are. We’ll organise a call to explore the right approach.

Benjamin
BenjaminStrategy & B2B acquisition

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