Market entry, in both directions
Most agencies take European brands into Asia. Almost none bring Asian companies into Europe. We do both — because we operate from Bangkok with a European team, and the hardest part of crossing a market is understanding the side you are not from.
Two directions, two very different playbooks
The mistake is assuming expansion works the same way in both directions. It does not. The buying culture, the channels and the proof that convinces are all different.
European companies expanding into APAC
You have a proven product at home and a region you cannot read. Long distance, unfamiliar buying signals, distributors who go quiet, and no reliable way to tell a serious prospect from a polite one.
- Market and competitor mapping before you commit budget
- Localised positioning — what convinces in Europe rarely convinces in Asia
- Distributor and partner identification, qualified rather than listed
- Outbound built on local data, not scraped directories
- A local point of contact in the same timezone as your prospects
Asian companies entering the European market
You are established in Thailand, Singapore or across the region and Europe looks closed from the outside. Different compliance expectations, different sales rhythm, buyers who need a European reference before they answer.
- European positioning built for European buyers, not translated brochures
- Segment and pricing reality check before you invest in a launch
- Outbound in French and English, run to European deliverability standards
- Trade show and distributor strategy for the European market
- A European team that can represent you in the buyer's own language
The expansion playbook
Six steps, in this order. Skipping one is the most common reason an expansion stalls — usually step one.
Build the offer
What you sell, to whom, at what price — in the target market, not the one you came from. Most expansions fail here and blame lead generation.
Evolve the positioning
The message that works at home almost never survives the border. We rebuild the argument around what the new market actually buys.
Build the assets
Website, landing pages and sales material in the target language, built to convert rather than to be admired.
Activation playbook
The launch sequence — channels, sequencing, trade shows, partners. Written down so your team can run it without us.
Lead generation
Multi-channel outbound on real local data. Email infrastructure, deliverability and intent signals — not a call centre and a purchased list.
Scale and nurture
CRM, automation and follow-up so that the pipeline survives the first six months and stops depending on one person.
Who this is for
We work with companies that already have something proven and want it to travel.
What this looks like in practice
Anonymised client work. Real numbers.
Established locally, entirely dependent on referrals, no outbound system and no visibility on where the next client would come from.
Growth capped by paid advertising costs, with no repeatable acquisition channel beyond ads.
Frequently asked questions
Straight answers about expanding between Europe and Asia.
Positioning and offer work takes three to five weeks. Outbound campaigns typically produce their first qualified meetings within four to six weeks of launch. A full market entry — from strategy to a pipeline that runs without us — is realistically a six-month programme, not a quarter.
Both. Asia to Europe is a large part of what we do and it is underserved — most agencies in the region only handle inbound expansion. Because we are a European team based in Bangkok, we can represent an Asian company to European buyers in their own language and to their own standards.
Thailand is our base and our strongest market. We also work across Singapore, Malaysia, Indonesia, Vietnam and the Philippines, and with companies operating out of Hong Kong and China. Coverage can be regional or single-market depending on where your buyers actually are.
No. Most clients validate demand before they incorporate — that is usually the correct order. We help you test the market with real outbound and real conversations first, so the entity decision is made on evidence rather than optimism.
A representative gives you one person's network and one person's opinion of the market. A system gives you data, a repeatable process and a pipeline that survives that person leaving. In practice most clients end up doing both — but in this order, because a representative without positioning and a lead system tends to fall back on their existing contacts.
Yes. We run campaigns and build sites in both French and English. For European market entry that matters more than most Asian companies expect — French buyers answer French outreach at a noticeably higher rate.
Tell us which direction you are going
A first call is a working session, not a pitch. You leave with an honest read on whether the market is worth your budget.