Entering a new market
Start with the buyers.
Then choose the market.
We help European B2B companies enter Thailand and Southeast Asia, and Asian companies find buyers in France and Western Europe.
Bangkok · Thailand
Paris · FranceTwo directions
Where are you going?
We work on both sides of the route. The research, the message and the buyer journey change with the direction.
Across the corridor
The distance is the easy part.
What takes work is understanding which companies can buy, who decides inside them and what a credible first approach looks like in that market. We do the research, build the list and test the route to a real conversation.
How we map a marketHow we work
A launch built around evidence.
Before hiring locally or committing to a distributor, get a clear picture of demand and test the route to the buyer.
Map
Define the buyer segments, market size and decision roles worth testing.
Adapt
Shape the offer, proof and sales material for the market you chose.
Reach
Run targeted outreach, qualify replies and arrange useful conversations.
Hand over
Leave the research, contacts, messages and next steps with your team.
Work in practice
One route in each direction.
Two client situations show how different the first buyer map can be.
Start a conversation
Which market are you entering?
Tell us what you sell, where you are based and who you think the buyer is. We will help you decide what to validate first.
BenjaminStrategy & B2B acquisition