Paid Ads That Drive Qualified Leads, Not Just Clicks
Performance-driven Google Ads campaigns with continuous A/B testing. We focus on leads and ROI, not vanity metrics.
The Paid Ads Challenge
Google Ads should be your fastest path to leads. But most campaigns burn budget without generating pipeline.
- High ad spend, low lead volume
- Lots of clicks, few conversions
- Leads that aren't qualified
- Can't prove ROI
- Landing pages with 1-2% conversion rates
ROI-Focused Campaign Management
We build conversion-optimized campaigns: right keywords, right messaging, right landing pages. Every dollar tracked. Every campaign tested. Weekly optimization, kill losers, scale winners.
Bottom-of-Funnel First
We start with search ads targeting buyers actively looking (high intent). Once profitable, we expand.
Landing Page Optimization Included
If your landing page doesn't convert, you're wasting spend. We optimize or build pages for every campaign.
A/B Testing on Everything
We test ad headlines, CTAs, landing page copy. Winners become the new control.
ROI Tracking
We track cost per qualified lead, cost per meeting, cost per customer. Not impressions or clicks.
Complete Google Ads Management
Strategy & Setup (Weeks 1-2)
- Campaign strategy & keyword research
- Competitor ad analysis
- Landing page strategy
- Budget allocation
Campaign Build & Launch (Weeks 3-4)
- Google Ads account setup
- Ad copy creation (3-5 variations)
- Landing page optimization
- Conversion tracking
Ongoing Optimization (Weeks 5+)
- Weekly optimization (keywords, bids, copy)
- A/B testing on ads and pages
- Budget scaling on profitable campaigns
- Monthly performance reviews
Advanced Tactics (Month 2+)
- Retargeting campaigns
- Competitor conquest
- Remarketing lists for search ads
- Display network expansion
Is This Right for Your Business?
This is perfect if you:
- Need leads fast (SEO takes months)
- Have proven offer but need more volume
- Willing to test and iterate
This isn't for you if:
- Still figuring out messaging
- Expect immediate ROI (ads take 30-60 days to optimize)
What to Expect
Google Ads done right is the fastest way to generate B2B leads. With proper targeting and landing pages, you'll see positive ROI within 60-90 days.
SEO takes 6 months. Ads take 2 weeks to start generating leads.
Once profitable, you control lead volume with budget.
Search ads target buyers actively looking. They convert faster.
Frequently Asked Questions
First leads within 1-2 weeks. Profitable ROI within 60-90 days. Month 1 = testing, Month 2 = optimization, Month 3+ = scaling.
Yes. Dedicated landing pages convert 2-5x better than homepages. We build them for each campaign.
(1) Target bottom-funnel keywords, (2) Qualifying questions on forms, (3) Negative keywords to block irrelevant searches.
We recommend €2,000-€5,000/month minimum to get meaningful data. Below that, testing is too slow and results are unreliable.
Ready to Generate Leads with Paid Ads?
Book an initial consultation with a senior strategist.