Social Media That Builds Your Business
Strategic presence on LinkedIn and Meta platforms. Not posting for vanity - posting to build authority and generate opportunities.
The Social Media Challenge
You know you should be on social media, but it feels like a time sink. Random posts, low engagement, zero leads. Meanwhile, competitors are building audiences and landing clients.
- Posting inconsistently (or not at all)
- Low engagement on posts
- No leads coming from social
- Don't know what to post
- Spending time but seeing no results
- Competitors have stronger presence
Strategic Social Presence
We focus on quality over quantity. Better to dominate one platform than be mediocre on five. For most B2B businesses, that means LinkedIn. For broader audiences, we add Meta (Instagram/Facebook).
Platform Strategy
Identify where your audience is. No point posting where customers aren't.
Content System
Pillar content, posting cadence, templates. A system that doesn't need constant attention.
Executive Branding
Your leadership team is your best marketing asset. Build personal authority.
Engagement Strategy
Strategic commenting, connections, community building.
What's Included
Strategy & Planning
- Platform strategy audit
- Content pillar development
- Posting calendar creation
- Competitor analysis
Content Creation
- Post copywriting
- Visual content design
- Video content (if applicable)
- Content templates & systems
Executive Branding
- Personal profile optimization
- Thought leadership content
- Engagement strategy
- Network growth tactics
Management & Reporting
- Community management
- Performance analytics
- Monthly strategy reports
- Ongoing optimization
Is This Right for Your Business?
This is perfect if you:
- Want to build LinkedIn presence
- Leadership ready to be visible
- Have expertise but no time to post
- Competitors have stronger social
This isn't for you if:
- Looking for viral TikTok content
- Need leads this week (social takes time)
- No commitment to consistency
What to Expect
Consistent presence that builds authority
Regular content positions you as the expert.
People who follow you already trust you.
Clients reaching out because they saw your content.
Frequently Asked Questions
For most B2B: LinkedIn first. For broader audiences: add Instagram. We recommend based on where your audience is.
LinkedIn: 3-5x/week for company, daily for executives. Quality matters more than quantity.
Engagement builds over weeks. Meaningful inbound opportunities typically start appearing by month 3-4.
No. You provide expertise through brief interviews. We handle writing, design, and posting.
Ready to Build Your Social Presence?
Book an initial consultation with a senior strategist. We'll audit your current presence and show you the opportunity.