Plumbing and building maintenance illustration

Case study · Plumbing · Paris

Turning local plumbing expertise into recurring business.

A Paris plumbing network that does the job well and grew on word of mouth. The people who sign maintenance contracts had never heard of it. In three months, the campaigns opened over EUR 50K in business opportunities.

นัดหมายเพื่อพูดคุย อ่านกรณีศึกษา

Business opportunities in three months: EUR 50K+
Months: 3
Business beyond the first request: Recurring
Spent on Google Ads: €0

The challenge

Good at the work. Unknown to the people signing contracts.

Plumbing in Paris is bought in an emergency, and ads on those searches cost more than the job pays. The profitable business is elsewhere: maintenance and service contracts with restaurants, office buildings and the property managers who run dozens of addresses. Nobody was writing to them.

Residential building façades in Paris — Paris buildings · an illustration of the target market.

What we did · The targets

Three segments, three reasons to answer

Paris first, then the inner suburbs, one district at a time.

Restaurants

The owner. A leak closes the kitchen.

One number to call, a technician within the hour.

Office managers

One person who runs the building for everyone.

One contract, no more three quotes per incident.

Property managers

They sign for a whole portfolio at once.

A network that covers all their addresses.

What we did

Start with the building’s problem.

Sent from addresses built for it, at a pace that keeps them healthy, with follow-up that does not stop after the second message.

The handover

So that a contact who looks the network up sees the same promise as the message. The search side came after, once outbound paid for it.

Brand identity · Réseau Tubulure

A recognizable name, wherever it appears.

The existing identity already formed a coherent system: a pipe fitting symbol, a blue palette and a direct, approachable tone. The question was how to make the name itself more distinctive while keeping the clarity people already recognized.

01 · Starting pointA coherent pipe fitting symbol and color system were already in place.

02 · ExplorationA series of letterforms and pipe inspired symbols tested for the name.

03 · Final logoThe final client logo pairs a compact symbol with a more expressive wordmark.

A visual language

Designed as a system, not a standalone mark.

The logo studies sit alongside a broader exploration of color, type, photography and layouts. The concept shows how the identity can stay consistent from a small icon to a full page.

Across touchpoints

One brand across digital and print.

The live website and LinkedIn profile share the established visual identity. The brochure is a simple layout study for presenting the service in print.