Business meeting in a Bangkok office

Case study · Accounting services · Bangkok

Helping a new accounting firm find its first clients.

A newly opened accounting firm in Bangkok. Its market, foreign-owned companies setting up, did not know it existed. The brief was speed: be found, be credible, and get in front of them before the next firm did.

Month to launch
< 1
Leads a month
15+
Meetings in 3 months
50+
Closing rate
10%

The challenge

A short window to become the trusted choice.

A new firm has no history, no reviews, and competes with firms that have been visible for years. The window is short: the decision is made at set-up, and rarely revisited.

Bangkok skyline

What we did · The positioning

One sentence, three channels, the same buyer

The firm was positioned on the one thing its market cares about at set-up: someone who explains local accounting and compliance in the client's language, and answers fast. That sentence became the site, the ads and the first line of every message.

01

Outbound

Owners and finance managers of foreign-owned SMEs, from registers and chambers.

A fast, clear answer in their language.

02

Google Ads

The searches a company types in its first month.

A landing page built for local search.

03

Brand and website

Everyone who looks the firm up after the first contact.

A firm that looks established from day one.

What we did

One message across the website, search and outreach.

Outbound sequences to the list, Google Ads on the set-up-stage searches, and every enquiry answered the same day. Three channels pointing at the same buyer, so the name came up twice before the first call.

YPN Accounting website
Brand and website for YPN Accounting.Visit YPN Accounting

The handover

We set up the follow-up and the pipeline, and handed the site and the ads over so the firm runs them itself.

“Stratesia got my branding, website, and campaigns live in under a month. Now I get enquiries from companies I could never have reached on my own.”

Yupin · General Manager, accounting firm (Bangkok)

Opening a firm, or entering a new market?

เล่าให้เราฟังเกี่ยวกับข้อเสนอ ตลาดเป้าหมาย และผู้ที่คุณต้องการเข้าถึง เราจะร่วมกันหาก้าวแรกที่ทำได้จริง

นัดหมายเพื่อพูดคุย

อ่านต่อ:Brand strategy & messagingB2B lead generationWebsite, SEO & Google Ads

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