Market entry · Asia → Europe
Find buyers in France and Western Europe.
For manufacturers and B2B companies based in Thailand, Singapore, Hong Kong and the wider region. We turn a broad ambition to sell into Europe into a shortlist of markets, named buyers and conversations your team can follow up.
The first decision
Europe is a region. Your first buyers are in specific markets.
France is often the starting point for our work, with other Western European markets selected according to the product and buyer. We compare where demand sits, who makes supplier decisions and what each market expects before writing a single campaign. A French buyer and a German buyer should not receive the same translated introduction.
Market research & prospect lists
What we work through
From an Asian supplier to a European buying team.
Research first, then a focused commercial test with a clear record of what the market tells us.
Select the first countries
We compare France and the relevant Western European markets by category, buyer concentration and route to market. The result is a practical order of attack, not an all-Europe list.
Map the buying team
We find brands, distributors or service buyers that fit your offer, then identify the sourcing, product or commercial people who can move a purchase forward.
Speak in the buyer’s terms
We adapt the message, proof and next step to the local market. French and English campaigns are written for the people receiving them, with contact practices reviewed for the market concerned.
Build a pipeline your team owns
We qualify replies, arrange the right conversations and track samples, quotes or partner discussions. The research, messages and follow-up history stay with your team.
Market focus
France as an entry point. Western Europe by fit.
We prioritise markets by who can buy and how to reach them. Each country gets its own research and message.
France
French language, local proof and the right buyer role matter from the first message.
Western Europe
Country selection depends on the category, distribution model and buyer concentration.
European market
We coordinate the research across borders without treating the whole region as one audience.
Work in practice · Hong Kong → Europe
A manufacturer needed buyers beyond three existing clients.
For a Hong Kong contract manufacturer, we mapped more than 1,000 B2B agencies and retailers across seven European markets. Two buyer groups received distinct outreach. Sourcing conversations began from week five, followed by sample requests.
Read the Europe caseThe other direction
Entering Southeast Asia?
See how we help companies in France and Western Europe test Thailand and nearby commercial markets.
Start a conversation
Tell us which European buyers you need.
Share what you make or sell, where your current clients are and the countries you have considered. We will work out which market and buyer group deserve the first test.
BenjaminStrategy & B2B acquisition