Market entry · Europe → Southeast Asia
Enter Thailand with a market you can actually work.
For companies in France and Western Europe selling B2B products or services into Thailand. We identify the buyers, test the message and help you start local conversations before you build a local sales team.
The first decision
Thailand first, then the markets your buyers point to.
Bangkok is our base. It is where we can check whether your target companies exist, how they buy and who makes the decision. If the opportunity extends to Singapore, Hong Kong or other Southeast Asian markets, we research those routes separately. Each market needs its own buyer map and sales route.
Market research & prospect lists
What we work through
From a European offer to a local sales conversation.
Research first, then a focused commercial test with a clear record of what the market tells us.
Choose a reachable segment
We look at the Thai market by buyer type, company size and sales channel. That tells us where to start, what to leave out and whether a distributor is useful at all.
Find the person who can buy
For one offer that might be an owner in Bangkok, a group buyer in Singapore or a technical director in an industrial company. We build named, checked prospect lists around the actual decision.
Make the offer work locally
We adapt the proof, sales material and outreach to the buyer. English may be enough in one segment; another needs Thai language and a different route to the meeting.
Test, learn and hand over
We run the first outreach, qualify the replies and document what worked. Your team gets the contacts, messages and next steps in a pipeline it can continue to use.
Market focus
Start with Thailand. Expand with evidence.
We prioritise markets by who can buy and how to reach them. Each country gets its own research and message.
Thailand
Our operating base and the first market to validate for many European teams.
Singapore
A separate buying environment, often relevant for regional headquarters and specialist services.
Hong Kong
A commercial hub to assess when the target accounts or distribution route call for it.
Work in practice · Thailand
ZenGlow needed buyers for a new wellness device.
We separated clinics, spas and hotel groups into three buyer segments, identified more than 5,000 establishments and mapped 10,000 decision makers. The campaigns produced qualified meetings and first sales in under three months.
Read the Thailand caseThe other direction
Selling the other way?
See how we help companies in Thailand and Asia find buyers in France and Western Europe.
Start a conversation
Tell us what you want to sell in Thailand.
Share the product, the kind of buyer you want and any markets you have already tested. We will start with the questions that decide whether outreach is worth running.
BenjaminStrategy & B2B acquisition